Course Overview
Artificial Intelligence (AI) is transforming the way companies operate, enhancing efficiency, decision-making, and service delivery. This training program provides a structured and practical approach to integrating Generative AI into corporate sector workflows, helping agencies streamline administrative tasks, improve work efficiency, and enhance engagement.
Participants will gain hands-on experience with AI tools such as ChatGPT, Google Gemini, Perplexity AI, Qwen AI, DeepSeek, and Copilot, learning how to leverage AI for document automation, data analysis, report generation, workflow optimization, and strategic decision-making. This course is designed to empower corporate companies with the knowledge to use AI effectively while ensuring compliance, security, and ethical considerations in corporate service.
Awarded by: UNIMY & Coursera
Duration: 2 Days
Location: BAC Flagship Campus
Study mode: Face-to-Face
Intakes: In Progress
Course Fees: RM2,500
Learning Outcomes
With this course, you will:
- Enhance Administrative Efficiency – Use AI tools to automate report generation, document drafting, and workflow management, reducing manual workload.
- Improve Data-Driven Decision-Making – Leverage AI-powered insights for policy analysis, trend forecasting, and strategic planning to support informed governance.
- Optimize Public Communication & Citizen Engagement – Utilize AI for drafting official statements, managing public inquiries, and enhancing digital communication channels.
- Streamline Task & Resource Management – Implement AI-driven tools for scheduling, meeting summaries, task automation, and operational efficiency.
- Ensure Ethical & Secure AI Implementation – Understand best practices for responsible AI use in government settings, addressing data privacy, compliance, and transparency.
Who should attend?
- Traditional marketers and marketing executives
- PR and Communication
- Human Resource personnel
- Customer Service
- Business Owners
- Beginners – Digital Marketing
- Graduates
- Anyone in marketing or business
Course Modules
- Module 1: Understanding AI in Organisational Settings
- Brief introduction to Artificial Intelligence
- Understanding Machine Learning
- Deep Learning and Generative AI
- Limitations and ethical considerations of using AI tools
- Data sensitivity and GDPR compliances utilising ChatGPT
- Module 2: Prompt Engineering and Usage in Digital MarketingPrompt Engineering: What & Why?
- The Core Elements of a Good Prompt
- Separating Instructions from Content
- Ask-Before-Answer Prompting
- Contextual Prompting
- Emotional Prompting
- Laddering Prompting
- Self-evaluative Prompting
- Reversing Roles
- CREATE Framework
- Module 3: Automating Administrative Tasks with AIAI-Powered Document & Report Generation
- Creating official letters, memos, and reports using AI.
- Ensuring compliance with company document formats
Data Analysis & Visualization with AI
- Automating Excel reports, trend analysis, and chart generation
- AI-generated insights for decision-making
AI-Generated Presentations
- Creating PowerPoint slides with AI automation.
- Using AI for structured presentations & speaker notes
Hands-on Activity:
- Participants use AI to draft reports & analyze data
- Generating a quick presentation from AI.
Tools: Gamma, Tome, Presentation Ai, Slide Speak, Pitch, Julius Ai, NoteBookLM
- Module 4: AI in Office Communication & Workflow
AI for Meeting Notes & Summarization
- AI-powered transcription & summarization for meetings.
- Generating keynotes & action items automatically.
AI-Driven Email & Task Management
- Automating email responses & inbox organization.
- AI-generated insights for decision-making
Multilingual Support: AI for Translation & Language Assistance
- Translating official documents accurately with AI.
- AI-assisted proofreading for professional communication.
Hands-on Activity:
- Generating AI-powered meeting minutes.
- Using AI for email automation & task scheduling.
Tools: ChatGPT, Deepseek, Notta Ai, Otter Ai, DeepSeek, Qwen, Gemini, Copilot
- Module 5: AI for Public Communication & Office Efficiency
Enhancing Public Communication with AI
- Crafting announcements, newsletters, and social media content
- AI Avatar, Video and Image Generation
- AI-generated press releases and public statements
Workflow Optimization & SOP Documentation
- Using AI to create step-by-step office procedures & SOPs
- Streamlining internal workflows for better efficiency
AI for Resume Screening & Talent Management
- How AI assists in filtering and evaluating resumes
- AI’s role in identifying suitable candidates for government roles
Hands-on Activity:
- Participants use AI for workflow automation & document creation
- Interactive Q&A and experience sharing
Tools: ChatPDF, ChatGPT, DeepSeek, Copilot, Napkin Ai, Ideogram, InVideo, HeyGen, Leornardo, Midjourney
TRAINER
MS. KAYATTHRI
Digital Marketing Consultant, Trainer, and AI Tools Expert
About Trainer
Ms. Kayatthri is a seasoned Digital Marketing Consultant, Trainer, and AI Tools Expert with over 15 years of experience helping brands grow through innovative, AI-powered strategies. She has led successful campaigns for top names like Sunway College, Parkson, MR D.I.Y, and Schwarzkopf. As the founder of a leading social media agency, she specializes in AI-driven marketing, content creation, and media ad management. A passionate educator, Kayatthri conducts practical workshops on tools like ChatGPT, Claude, and Gemini, equipping professionals to enhance productivity and marketing performance through AI..
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