Course Overview
In the fast-evolving world of sales and marketing, Generative Artificial Intelligence (AI) is revolutionizing how businesses generate leads, engage customers, and optimize campaigns. This two-day intensive course equips participants with hands-on knowledge of AI-powered tools that enhance sales strategies, automate marketing efforts, and improve customer experience.
Participants will explore cutting-edge AI applications in sales forecasting, lead generation, personalized marketing, content automation, and chatbot-driven customer interactions. Through practical exercises and real-world case studies, attendees will gain actionable insights to drive revenue growth and maximize marketing efficiency.
Awarded by: UNIMY & Coursera
Duration: 2 Days
Location: BAC Flagship Campus
Study mode: Face-To-Face
Intakes: In Progress
Course Fees: RM2,500
Learning Outcomes
With this course, you will:
- Understand AI’s Role in Sales and Marketing: Gain insights into how AI-driven tools enhance prospecting, customer engagement, and campaign performance.
- Leverage AI for Lead Generation & Sales Forecasting: Learn how AI helps identify high-potential leads, predict customer behaviour, and automate follow-ups.
- Enhance Marketing Campaigns with AI-Powered Automation: Utilize AI for content creation, social media scheduling, email marketing, and ad targeting.
- Utilize Conversational AI for Customer Engagement: Implement chatbots and virtual assistants for improved customer support, sales conversions, and personalized experiences.
- Master Data-Driven Decision Making: Learn how AI-powered analytics provide deeper insights into customer preferences and campaign effectiveness.
- Apply AI for Competitive Advantage: Develop strategies to integrate AI into existing sales and marketing workflows for higher ROI and efficiency.
Who should attend?
- Sales Professionals – Business Development Managers, Sales Executives, and Account Managers looking to optimize sales performance with AI.
- Marketing Executives – Digital Marketers, Social Media Managers, and Brand Strategists seeking AI-powered campaign automation.
- Entrepreneurs & Business Owners – Individuals who want to leverage AI for smarter customer acquisition and retention.
- Customer Relationship Managers – Professionals responsible for improving customer experience through AI-driven engagement.
- Content Creators & Copywriters – Those who want to use AI for content automation and SEO-optimized marketing copy.
- Anyone Interested in AI for Sales & Marketing – No technical background required!
Course Modules
- Module 1: : Understanding AI in Organisational Settings
Fundamentals of Artificial Intelligence
- Brief introduction to Artificial Intelligence
- Understanding Machine Learning
- Deep Learning and Generative AI
- Limitations and ethical considerations of using AI tools
- Data sensitivity and GDPR compliances utilising Generative AI Tools
- Module 2: Prompt Engineering
Prompt Engineering: What & Why?
- The Core Elements of a Good Prompt
- Separating Instructions from Content
- Ask-Before-Answer Prompting
- Contextual Prompting
- Emotional Prompting
- Laddering Prompting
- Self-evaluative Prompting
- Reversing Roles
- CREATE FRAMEWORK
- Module 3: Mastering Conversational AI
- Delve into DeepSeek, QWEN, Gemini, Copilot and ChatGPT’s capabilities, features, and applications
- Master the process of training and fine-tuning generative AI for specific conversational tasks
- Develop proficiency in interacting with generative AI to achieve desired outcomes
Hands-on Activity:
- Generative AI Conversation Design: Create a chatbot powered by AI using Generative AI Tools
- ChatGPT Training and Evaluation:Train a custom generative AI model on a specific dataset and evaluate its performance using different metrics
- Analysing reviews and optimising products and services with ChatGPT
- Module 4: Unleashing Creativity with Generative AI
Fundamentals of Artificial Intelligence
- AI for SEO & Keyword Research – Finding High-Ranking Keywords
- Writing AI-Generated Blogs, Social Media Posts, and Product Descriptions
- AI for Paid Advertising – Optimizing Ad Copy & A/B Testing
- AI-Generated Hashtags & Trend Analysis for Social Media Growth
- Generate a high-converting social media ad using Gemini & ChatGPT
- Use Qwen & Perplexity to create an SEO-optimized blog post
- Create AI-driven product descriptions using DeepSeek
- Image, Video and Avatar Video Generation using AI Tools
Hands-on Activity:
- Creative Writing Challenge: Generate creative text formats using Gemini’s capabilities.
- Storytelling Application: Develop an interactive storytelling experience using Gemini as a narrative engine.
- Utilise ChatGPT, DeepSeek and Qwen versatility in sales and marketing
- Implement AI-generated digital marketing content writing for business communication.
- Module 5: Simplifying Operations with Generative AI
- Explore applications for presentation, email draft, data summarisation, reporting and operational insights.
Hands-on Activity:
- Productivity Assistant: Create a personalised task list and automate routine tasks using Copilot Chat commands.
- Create powerpoint presentation with AI tools like Gamma, Presentation Ai.
- Summarize text and YouTube Video into presentation
- Create a customised task list using ChatGPT commands tailored for financial and operational needs.
- Marketing Task Prompt: Prompt about the latest social media trends, competitor analyses or customer sentiment analysis to inform their strategies.
TRAINER
MS. KAYATTHRI
Digital Marketing Consultant, Trainer, and AI Tools Expert
About Trainer
Ms. Kayatthri is a seasoned Digital Marketing Consultant, Trainer, and AI Tools Expert with over 15 years of experience helping brands grow through innovative, AI-powered strategies. She has led successful campaigns for top names like Sunway College, Parkson, MR D.I.Y, and Schwarzkopf. As the founder of a leading social media agency, she specializes in AI-driven marketing, content creation, and media ad management. A passionate educator, Kayatthri conducts practical workshops on tools like ChatGPT, Claude, and Gemini, equipping professionals to enhance productivity and marketing performance through AI..
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