Our world is filled with different communication channels and messages. The need for communication and the growth of digital media has resulted in profound effects, applications and technological advancements in propaganda, persuasion, influences and even marketing in modern times. Technological revolution has brought with it many new types of media that now play a major role in disseminating information and entertainment to populations around the world. Digital Media is transmitted as digital data. The right knowledge and tools to master the art and science to apply them creatively to add value is an added competency that will be of immense value to any career path or job you choose.