Google Digital Marketing & E-commerce

Course Overview

Ready to launch your career in digital marketing and
e-commerce?

In just 16 hours, you can gain the skills to break into these
high-growth fields, no prior experience or degree required. With businesses prioritising digital commerce more than ever, 86% of business leaders agree it’s the key to growth. Right now, there are over 213,000 open jobs  in digital marketing and
e-commerce, offering a median entry-level salary of RM60,000
per year. This programme is your gateway to learning the skills employers are actively seeking. You'll work with tools like Canva, Google Ads, Google Analytics, and top social media platforms. Plus, you’ll create a portfolio of projects including customer personas and social media calendars to showcase your talent and stand out to employers.

Learning Outcomes

• The fundamentals of digital marketing and e-commerce to
  gain the skills needed to land an entry-level job.
• How to measure marketing performance through analytics and present insights.
• Analyse online performance, and grow customer loyalty.

COURSE MODULES (4 days)

Day 1

Foundations of Digital Marketing & E-commerce
Discover the essentials of Digital Marketing and E-commerce with this course. Learn how to craft effective strategies, optimise online presence, and drive engagement to boost business growth. Perfect for beginners or professionals looking to expand their digital expertise!

The Customer Journey & the Marketing Funnel
Unlock the secrets of the customer journey and the marketing funnel in this insightful session. Learn how to guide potential customers from awareness to conversion while optimising every stage for maximum impact. Perfect for marketers aiming to create seamless, customer-centric strategies!

Day 2

Digital Marketing and E-commerce Strategy
Craft winning digital marketing and e-commerce strategies to drive growth and engagement. This session equips you with the tools to integrate data-driven insights, optimise online channels, and create impactful campaigns that deliver results.

Introduction to Success Metrics
Learn the essentials of success metrics and how to measure what truly matters. This session guides you in identifying key performance indicators (KPIs), analysing data effectively, and using insights to drive smarter decisions and achieve your goals.

Day 3

Digital Marketing Channels (Google Ads)
Unlock the potential of Google Ads in this session on digital marketing channels. Learn how to create targeted campaigns, optimise ad performance, and drive measurable results to grow your online presence effectively.

Social Media Marketing
Harness the power of social media to connect with your audience, build brand loyalty, and drive engagement. Learn strategies to create impactful content, run effective campaigns, and measure success across platforms.

Day 4

Introduction to Marketing Analytics and Measurement
Discover how to harness marketing analytics to measure performance, track key metrics, and make data-driven decisions. Learn to evaluate campaign effectiveness and optimize strategies for maximum impact.

Use of Google Analytics
Master the essentials of Google Analytics to track website performance, understand user behavior, and gain actionable insights. Learn to leverage data for smarter marketing decisions and improved ROI.